Все ради мужчин, или Для кого мы красимся на самом деле

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Все ради мужчин, или Для кого мы красимся на самом деле

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Водостойкая тушь, консилер, тон, пудра, сухие румяна, тени для век, блеск, помада и карандаш, контур для губ, каблуки, шуба, шапка, сумка с документами, ноутбуком, кошельком, ключами, отверткой (на случай позднего возвращения домой), зарядкой, пачкой ибупрофена, энергетическим батончиком, еще одним зарядным устройством, пачкой квитанций…

Более трети женщин не выходят на улицу без полного макияжа, а потом еще и поправляют его каждые два-три часа. Из оставшихся 90% считают неприличным выйти на работу, не накрасив хотя бы ресницы.

Для кого мы красимся? Мужчины уверены, что для них. В различных опросах на тему того, какие женщины их привлекают, они обязательно высказываются о косметике. Самое распространенное требование к женскому макияжу с их стороны — тот обязательно должен присутствовать («девушка без косметики на лице не следит за собой»), но при этом быть не слишком ярким («к вызывающе накрашенной девушке хочется подойти и спросить, сколько стоят ее услуги»). В общем, опять стандартное мужское «женщины должны».

Реклама этот постулат «женщины должны» поддерживает: со страниц журналов глядят раскрашенные, отфотошопленные лица знаменитостей и список дорогих средств длиной в страницу, которые каждая женщина обязана иметь в своей косметичке, если она не хочет прослыть неряхой и неудачницей.

В первой серии сериала «Хождение по мукам» юная девушка из интеллигентной семьи Даша Булавина едет в пролетке с вокзала ранним утром по Санкт-Петербургу. Дело происходит незадолго до революции 1917 года. Камера приближается, и мы видим, что на лице актрисы полный боевой макияж: тени, тушь для ресниц, контур и блеск для губ, подчеркнутые пудрой скулы. Безусловно, реальная Даша в подобных условиях не могла бы оказаться так сильно накрашенной (и вообще накрашенной, если на то пошло). Но мы привыкли к фильмам, в которых героиня просыпается рано утром с накладными ресницами и укладкой. Женщину без яркой косметики увидеть на экране практически невозможно.

Секс

В нашей стране секса снова нет, или Где найти мужчину «для здоровья»

Стиль жизни

«Я выращу феминиста» и другие заблуждения мам мальчиков

Понятно, зачем нужна реклама косметики фирмам, производящим пудры и помады. Чем больше женщин привыкнет краситься ежедневно, тем больше будет торговый оборот.

Кстати сказать, за последние годы реклама заметно изменилась. Во‑первых, список «обязательных» косметических товаров, который навязывают женщинам, стал заметно длиннее (еще относительно недавно консилеры и тон для лица в этот список не входили). Во‑вторых, производители стали приучать к ежедневному макияжу девочек с пяти-шести лет. Видели все эти детские наборы косметики с блестками, русалочками и принцессами на упаковке? Ми-ми-ми! Мальчику — конструктор, девочке — детскую помаду и тени!

Понятно также, зачем нужен женский макияж мужчинам. Это просто приятно. Приятно, когда все бабы вокруг из кожи вон лезут, чтобы тебе понравиться. Едешь с утра в маршрутке на работу, слегка побритый и наскоро сбрызнутый одеколоном, и критическим глазом разглядываешь окружающих теток. Вот у той глаз поплыл, кто ж так красится неаккуратно, вот криворукая. А вон та ничего, только помада слишком яркая — накрасилась, как шлюха. Ну и вообще, все вокруг яркие, красивые, как на праздник, даром что дело происходит в 8 утра в октябре в рабочий день в Тюмени.

Но зачем надо самим женщинам каждое утро тратить по полчаса на рисование лица? Почему мужчины могут позволить себе выйти на улицу без макияжа, а мы нет? Это не такой странный вопрос, если задуматься.

«Мне психологически некомфортно, когда на лице нет ни грамма косметики, кажется, будто на меня все смотрят и думают: „Какая страшненькая“. Хотя мне самой неприятно смотреть на ненакрашенных девушек».

«Без макияжа я чувствую себя голой».

Огромное количество женщин тратит огромное количество денег на косметику из-за того, что обществу удалось вбить в их головы нереальные стандарты красоты, которым в реальной жизни, без боевой раскраски, соответствовать не получается.

Это классический невроз: без туши на ресницах и помады на губах чувствовать себя голой.

Женщин дрессируют, как собак. Хвалят, когда те достаточно высоко прыгают и ловко ловят косточку. Российские женщины гордятся тем, что они ухоженные, накрашенные и на каблуках, в то время как в Европе женщины все чаще ходят без грамма косметики на лице и в удобной обуви. В реальности наша женская «ухоженность» — очень печальный симптом, и гордиться тут совершенно нечем.

Или вот еще. Девушки постоянно говорят, что красятся «для себя». Но что это означает в реальности? Да, макияж наносится не для того, чтобы привлечь всех мужчин в округе и выбрать лучшего самца для размножения, чтобы там мужчины себе не думали. Красятся и женщины в возрасте, и девочки 12 лет, и глубоко замужние матери троих детей, которым на мужчин вокруг плевать с высокой башни.

Конечно, кто-то красится и для того, чтобы быть самой красивой на вечеринке, но это все же редкость. Для такого не надо тратить по полчаса каждое утро на раскраску и столько же вечером на смывку макияжа.

Краситься «для себя» в переводе означает «краситься, чтобы чувствовать себя увереннее в собственной коже».

«Для меня косметика — моя броня, моя защита от внешнего мира, от осуждения, от всего… за ней я прячусь. Я вообще не выхожу на улицу без косметики. И это не попытка понравиться прохожим, это попытка понравиться самой себе. Я даже в косметике то себя люблю только при определенном освещении…»

«Вроде накрасилась, посмотрела в зеркало и не тошнит от себя».

Но почему девушек в принципе может тошнить от себя без косметики? Потому что общество приучает женщину к тому, что любой встречный имеет право оценивать ее внешность.

Макияж — это личина, фальшивая «персона», защита от мира. Российские женщины ухоженнее европеек, потому что менее уверены в себе. Половине из тех, кто не выходит на улицу без макияжа, нужна не новая палетка с тенями и консилер, а повышение самооценки и антидепрессанты.

Текст: Маша Норрис

Это моя тема!Хочу получать бьюти-лайфхаки и советы по уходу.

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